Communicating Impact
What is a stakeholder?
A stakeholder is someone who is involved with an organization and therefore has responsibilities toward it and an interest in its success. Extension stakeholders are decision makers who have ownership for supporting extension programs and who -- along with their constituents -- benefit from those programs. They have the capacity to generate goodwill and obtain resources to support the Extension mission.
 
Stakeholders include, but are not limited to, state and federal legislators; county commissioners and other county officeholders; city officeholders; local, state and national program partners; and community leaders.

 
Working with Elected Officials – A Guide for Agents and Board Members:  Tips to help extension staff and volunteers learn about, support, and become advocates of K-State Research and Extension s local educational efforts.
 
 
Tips for Choosing a Spokesperson: How to select and train an individual to speak on behalf of a group or organization.
 
Writing a Successful Letter to the Editor:  Tips to consider when writing a letter to the editor.
 
Family and Consumer Sciences Elevator Speech:  Six sample elevator speeches developed by FCS agents and specialists.
 

Additional Resources: The following resources have been selected to provide a more in-depth learning, details and supplementary activities to the topics presented on this webpage. 
 
Stakeholder Relations for Extension Councils, University of Missouri Extension:  This comprehensive website includes a variety of guides and training materials to help council members be more effective advocates when communicating with stakeholders.
 
Your Role in Building Stakeholder Relationships, University of Missouri Extension: Ideas to help extension council members build relationships with county commissioners and other stakeholders.