We believe the K-State Research and Extension brand should convey quality, research-based, relevant information and educational programs that enhance the quality of life and the economic well being of people living in Kansas. We believe people living in Kansas expect opportunities for personal development through Extension programs provided by local volunteers, agents, specialists, the land-grant university system, and USDA.
1. Enhance the public image of K-State Research and Extension as a premier information and educational resource.
- Structure the KSU and KSRE websites for easy access from local extension offices.
- Establish “answer center” via e-mail or website.
- Use standardized header/footer on public/written communications.
- Conduct market research about KSRE public image, awareness, and utilization.
- Develop and implement a plan for standard signage of offices.
- Promote K-State Research and Extension at all KSU events.
- Increase contact with government/political supporters through local stakeholders.
2. Create and increase program delivery to nontraditional, under-served, diverse audiences.
- Hire personnel with diverse experiences/backgrounds.
- Recruit and use volunteers with diverse backgrounds.
- Identify non-traditional public event opportunities for promotion of K-State Research & Extension.
- Conduct audience research to determine program needs and appropriate educational approaches to serve diverse audiences.
- Identify opportunities for conversational language courses through distance education.
- Partner with and involve schools in establishing/enhancing educational programs.
3. Enhance communication of program impacts.
- Educate faculty, staff, and PDCs to evaluate and communicate program impacts.
- Communicate impacts through condensed reports to community leaders, stakeholders, county commissioners, legislators, and congressional leaders.
- Provide advocacy training for constituents/volunteers.
4. Communicate to all staff, the importance and relevance of their contributions, and the necessary teamwork to fulfill the comprehensive mission of K-State Research and Extension.
- Recognize teamwork accomplishments for faculty, staff, and volunteers.
- Provide new and existing Extension professionals with teambuilding skills.
- Utilize the 5-year program plan for appropriate development of teams in order to accomplish program delivery.
- Provide communications across the system to “set the tone” for the importance and relevance of high performance teams.
5. Seek collaboration with external constituents.
- Create opportunities to communicate with other groups/organizations.
- Encourage faculty and staff participation in community and civic organizations.
Back to Top