K-State Research and Extension
Writing: Branding K-State Research and Extension

Every time we write -- newsletters, letters, columns, email, Facebook, Twitter -- we can position ourselves as knowledgeable, trustworthy, objective and a partner with our local community.

To maintain consistency, use the K-State Research and Extension style guide. Here are some additional guidelines to help communicate effectively:

  • Write clearly and briefly. Edit text and eliminate unnecessary words.
  • Write in an active voice, not passive.
  • Use a bold headline with memorable wording that reflects your message.

K-State Research and Extension’s news media staff follow writing guidelines from the Associated Press, which also guides writing in publications and brochures (additional style guides may be used).

For more tips on writing, refer to K-State Research and Extension’s Style Guide.


Questions about K-State Research and Extension's branding guidelines can be directed to communications, 785-532-5851 or ksrelogos@ksu.edu

Direct inquiries related to use of the university Powercat and wordmark to Trademark Licensing at 785-532-6269, or logos@k-state.edu.

Branding Guide, main page