K-State Research and Extension has the following guidelines for placing the wordmark on all communication materials:
- The wordmark must appear on the front of all printed materials and digital files
- It is preferred that the wordmark appear in the top half of printed materials
The K-State Research and Extension wordmark must be large enough that its text can be read. The minimum size allowed for the wordmark in all communications is 1 1/4 inches wide. The wordmark must be re-sized proportionally and can not be combined into a single graphic with other groups' logos or graphic elements.
In addition, the full name of the organization must appear on all printed and digital publications. The organization's full name is:
Kansas State University Agricultural Experiment Station and Cooperative Extension Service
The K-State Research and Extension wordmark must appear on all printed materials, including newsletters, brochures, or fliers. It must also appear in digital media, such as websites and PowerPoint presentations.
The wordmark identifies the organization as a representative of the knowledge base of Kansas State University and the landgrant system, as well as a partner with Kansas citizens and campus groups.
Questions about K-State Research and Extension's branding guidelines can be directed to communications, 785-532-5851 or firstname.lastname@example.org
Direct inquiries related to use of the university Powercat and wordmark to Trademark Licensing at 785-532-6269, or email@example.com.
Branding Guide, main page