1. When taking pictures of a group, don’t place them in a straight line. Use different levels; move them around so that the picture is more interesting.
    
2. Take the time to stop and look. Use a background that is professional-looking, or will make the researcher or expert look professional. Good looking photos go a long ways in showing how our brand is important to us.
    
3. Take people outside or use a lab or other space to create an environmental portrait. Don’t put someone in front of a wall for a mug shot.

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