K-State Research and Extension News
June 04, 2014
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Kansas Profile - Now That's Rural - Matt Wolters - Surefire Ag



By Ron Wilson, director of the Huck Boyd National Institute for Rural Development at Kansas State University

The population estimates are in. Census Bureau data show the most recent estimates of population change in Kansas counties, with a pattern of urban growth and rural population loss – except for a few counties which have bucked the trend. For example, the northernmost tier of counties in Kansas all demonstrated population loss, with one exception: Rawlins County. Why is this so? At least one source of the population growth in Rawlins County has been the advent of a private sector, entrepreneurial agribusiness enterprise.

Matt Wolters is a co-founder of Surefire Ag Systems in Rawlins County, the site of unexpected growth. Matt grew up here at Atwood, studied agricultural economics at K-State and came back to northwest Kansas. He went to work for another company but saw an opportunity in the fertilizer industry.

Matt contacted his brother Josh who had been an engineer with larger companies but was ready to leave the big corporate structure. They partnered with their friend Blaine Ginther. Their idea was to create a system of equipment that could attach to a farmer’s existing farm implements and be used to dispense liquid fertilizer.

The three went to work. They set out to create a company to produce such a product and found they had complementary skills. Josh Wolters is an engineer and Blaine Ginther had worked in management and sales, while Matt specialized in operations and strategic management. 

The three entrepreneurs launched a company known as Surefire Ag Systems. The purpose of the company was to deliver customized equipment for application of crop inputs. They began the business in August 2007 on a farmstead north of their hometown of Atwood.

“The foundation of our business is configuring a package of components to make a system that attaches to existing equipment to apply liquid fertilizer, chemicals, or herbicides,” Matt said.

For example, adding their system to a corn planter makes it possible to apply fertilizer also. “Our system can be customized to each specific piece of equipment,” Matt said.

Surefire Ag got started at the time that GPS guidance and tractor autosteer systems were really growing in popularity. Being able to integrate the Surefire Ag systems with those technologies was a key to success. Surefire Ag experienced significant growth and continued to innovate.

“By God’s guiding hand, we hired our first electrical engineer in 2011,” Matt said. This highly-trained engineer, originally from Hoxie, happened to be moving back to the area when he and his wife decided they wanted to raise their kids here. He joined SureFire and his skills enabled the company to do more product development. SureFire Electronics was launched in 2012 and SureFire’s QuickDraw system was introduced in 2013. QuickDraw is an automated, electronically controlled spray tender system which automates batch mixing of crop inputs. The company continues to grow. 

“One of our objectives is to be an economic engine for Rawlins County,” Matt said. The company now employs 35 people and has sold products to 47 states, six Canadian provinces and beyond.  Such market breadth is remarkable for a young company from rural Atwood, population 1,258 people. Now, that’s rural.

In addition to generating employment, the company created the Dream Big Education Foundation to support Rawlins County schools. SureFire made a $100,000 donation which has been used to put smart boards and iPad carts in the grade schools and significantly upgrade the information technology infrastructure in the high school.

“Our people are our greatest asset,” Matt said. “We’ve been blessed with the most dedicated, committed group of people who have come together to make it happen. They grew up with a work ethic and the moral compass to take care of people.”

For more information about the company, go to Surefire Ag Systems.

The population estimates are in. Of all the northern tier of counties in Kansas, the only one to experience population gain is Rawlins County, home of SureFire Ag Systems. We salute Matt Wolters, Josh and Lisa Wolters, Blaine and Erin Ginther and all those involved with SureFire Ag for making a difference with agricultural entrepreneurship and dedicated effort. In rural Kansas, hard work is the only surefire solution.

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The mission of the Huck Boyd National Institute for Rural Development is to enhance rural development by helping rural people help themselves. The Kansas Profile radio series and columns are produced with assistance from the K-State Research and Extension Department of Communications News Unit. A photo of Ron Wilson is available. Audio and text files of Kansas Profiles are also available. For more information about the Huck Boyd Institute, interested persons can visit Huck Boyd National Institute for Rural Development.

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K-State Research and Extension is a short name for the Kansas State University Agricultural Experiment Station and Cooperative Extension Service, a program designed to generate and distribute useful knowledge for the well-being of Kansans. Supported by county, state, federal and private funds, the program has county Extension offices, experiment fields, area Extension offices and regional research centers statewide. Its headquarters is on the K-State campus, Manhattan.

Story by: Ron J. Wilson
rwilson@ksu.edu
K-State Research & Extension News

The Huck Boyd Institute is at 785-532-7690 or rwilson@ksu.edu