K-State Research and Extension News
July 11, 2012
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Kansas Profile - Now That's Rural - Mark Wellbrock - Jetmore Food Center

By Ron Wilson, director of the Huck Boyd National Institute for Rural Development at Kansas State University.

The refrigerator has gone out. What are we doing to do with all this frozen meat? Imagine storing it at your local community grocery store. Only in rural Kansas would a store open its doors for an individual in this way. Sure enough, it happened in rural Kansas.

Mark Wellbrock is owner of the Jetmore Food Center in Jetmore, Kansas. Mark is from Hays originally. He went to Fort Hays State where he was majoring in drafting and minoring in engineering. When he got married, he needed a part-time job. A friend got him a position in the meat department of a grocery store.

Mark found he liked the work. He did so well that the meat market manager offered him a full-time position with on-the-job training as a meat-cutter. Mark was accumulating student debt at the time.

“Instead of me paying a college, now these guys would pay me to learn,” Mark said. The appeal of the inbound cash flow was powerful.  Again, he did so well that a supervisor said, “How would you like to manage one of these places?”

Mark worked his way up through the ranks until he was working at a store in Amarillo. Then he had the opportunity to work with an independent grocer in Dodge City.

“I found I liked the independent store better than the corporate system,” Mark said. He began looking for a store that he could own himself. After a long search, he heard from a friend about a store in the rural community of Jetmore. Eventually, in the fall of 2001, he became owner of the Jetmore Food Center.

“It was right after 9/11,” Mark said. “This was the smallest community I’d ever lived in and the smallest number of employees of any store I’d ever worked in.” Jetmore is a community of 933 people. Now, that’s rural.

So how did things work out in this rural community? Mark made changes at the food store to respond to his customers’ needs. Store hours were extended. Now the store is open seven days a week. Mark increased the selection of products, brought in hot foods to sell, and even arranged for a dry cleaner to pick up clothes at his store weekly.

The result has been strong and steady growth for his store. Employment has grown to six full-time workers and eight part-time workers, ages 16 to 72.

“We believe we’ve become a vital support system for the community by striving to meet community needs,” Mark said. “It is essential to be a part of what’s good for the community.”  Mark has been a part of the Lions Club, Economic Development, Extension, the hospital board, ABCD community development, and Hodgeman First which is an effort to unify the county.

Beyond that, Mark has learned about life in a deeper sense.

“You have neighbors who really know you,” Mark said. “I’ve come to a realization of the connections among people, whether it’s the little girl whose bike chain breaks in your street or the elderly lady who left her carlights on.” When one man’s fridge quit working, Mark temporarily stored his frozen goods in Mark’s store freezer.

In Jetmore, Mark has seen people clearing snow from other people’s driveways and clearing limbs from people’s yards after a storm. After one windstorm, a tree fell in the yard of an elderly woman and her young neighbor cut up 90 percent of the branches with a hand saw. Another woman was having back trouble and needed to go to Maryland for surgery. Someone anonymously purchased plane tickets so that her family could go with her.

“I appreciate daily life more now as a rural resident,” Mark said. “What I found out about rural communities probably changed my life.”

The refrigerator has gone out. What are we going to do with all the frozen meat? In rural Kansas, where neighbor takes care of neighbor, the Jetmore Food Center is making a difference by providing this service for its customers.

And there’s more. Another of Mark’s projects is about vintage baseball. We’ll learn about that next week.


The mission of the Huck Boyd National Institute for Rural Development is to enhance rural development by helping rural people help themselves. The Kansas Profile radio series and columns are produced with assistance from the K-State Research and Extension Department of Communications News Unit. A photo of Ron Wilson is available. Audio and text files of Kansas Profiles are also available. For more information about the Huck Boyd Institute, interested persons can visit Huck Boyd National Institute for Rural Development.


K-State Research and Extension is a short name for the Kansas State University Agricultural Experiment Station and Cooperative Extension Service, a program designed to generate and distribute useful knowledge for the well-being of Kansans. Supported by county, state, federal and private funds, the program has county Extension offices, experiment fields, area Extension offices and regional research centers statewide. Its headquarters is on the K-State campus, Manhattan.

Story by: Ron Wilson
K-State Research & Extension News

The Huck Boyd Institute is at 785-532-7690 or rwilson@ksu.edu