K-State Research and Extension News
March 12, 2014
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Kansas Profile - Now That's Rural - Julie Roller - Kansas Sampler Festival



By Ron Wilson, director of the Huck Boyd National Institute for Rural Development at Kansas State University.

“Can I have a sample of that one?” It sounds like something I would say at the ice cream store, bad grammar and all. Today we’ll learn about a special event where people can get a sample – a sample of attractions, communities, foods, and entertainment from across the state, and it’s happening in rural Kansas.

Julie Roller is development associate of Pottawatomie County Economic Development and director of the 2014 and 2015 Kansas Sampler Festival. The festival was founded by our friend Marci Penner 25 years ago to highlight tourism attractions and Kansas products in communities across the state. Every two years, the festival location rotates to different host communities across Kansas. The festival, held annually on the first weekend of May, is a project of the Kansas Sampler Foundation whose mission is to preserve and sustain rural culture.

Julie Roller loves rural Kansas. She grew up at the rural community of Woodbine, population 205 people. Now, that’s rural. After attending K-State, she was director of the Main Street program in Augusta before joining the Pottawatomie County Economic Development Corporation in 2008.

In 2009, she attended her first Kansas Sampler Festival. “We had one little table to promote all the various attractions in Pottawatomie County,” Julie said. “I thought, we have a whole lot more things to promote than that.”

At the next year’s festival, Pottawatomie County had a 40- by 60-foot tent.

The festival began on the Penner farm near Inman and was held there eight years. Since 1998, it has been hosted in communities across the state. These include Pratt, Ottawa, Independence, Newton, Garden City, Concordia, Leavenworth and Liberal.

Pottawatomie County won the award to host the festival in Wamego in 2014 and 2015.

That makes Wamego the smallest town ever to host the sampler festival. Depending on the weather, it might turn out to be the biggest festival yet. This year’s festival has received 270 exhibitor registrations, including 19 food vendors, 37 Kansas product vendors, and 16 entertainers. Exhibitor registration has filled up and been closed, which has never happened before in the history of the festival.

Twenty-two exhibitor tents have been ordered for the event, including one which is 6,000 square feet in size. There will be three entertainment stages plus tents for Kansas products, tents for members of the Kansas Department of Agriculture’s “From the Land of Kansas” program, and beyond. Historical re-enactors will be there, along with the mobile aquarium from the Kansas Department of Wildlife, Parks and Tourism, plus much more.

“(Hosting this event) speaks to what a small town can accomplish,” Julie said. “We don’t have the resources of bigger cities, but we’ve had excellent support from nearby counties.” For example, Wamego would not have been able to meet the required minimum number of hotel rooms without the city of Manhattan nearby.

Surrounding counties have also offered financial and volunteer support for the festival. “It is regionalism at its best, a feel-good event that everyone can support,” Julie said.

The entire region is gearing up for the event, which will be held May 3 and 4, 2014 in Wamego City Park. The end of May also happens to mark the retirement of Julie’s boss, Bob Cole, the director of the Pottawatomie County Economic Development Corp. Bob is regarded by a number of observers as one of the best county economic development directors in the state.

Julie expects more than 150 communities to be represented at the festival. An estimated 8,000 to 10,000 paid admissions are expected.

“An event like this couldn’t work without volunteer support,” Julie said. “I’m so thankful for the hundreds of volunteers who are helping make this happen.”

For more information, go to Kansas Sampler Festival or Facebook page.

“Can I have a sample of that one?” No, not a sample of tutti frutti almond apricot pistachio mint ice cream, but a sample of the many attractions around Kansas. We commend Julie Roller, Bob Cole, Marci Penner, and the many volunteers who are making a difference by hosting the Kansas Sampler Festival. It demonstrates that Pottawatomie County is an excellent example.

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The mission of the Huck Boyd National Institute for Rural Development is to enhance rural development by helping rural people help themselves. The Kansas Profile radio series and columns are produced with assistance from the K-State Research and Extension Department of Communications News Unit. A photo of Ron Wilson is available. Audio and text files of Kansas Profiles are also available. For more information about the Huck Boyd Institute, interested persons can visit Huck Boyd National Institute for Rural Development.

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K-State Research and Extension is a short name for the Kansas State University Agricultural Experiment Station and Cooperative Extension Service, a program designed to generate and distribute useful knowledge for the well-being of Kansans. Supported by county, state, federal and private funds, the program has county Extension offices, experiment fields, area Extension offices and regional research centers statewide. Its headquarters is on the K-State campus, Manhattan.

Story by: Ron J. Wilson
rwilson@ksu.edu
K-State Research & Extension News

The Huck Boyd Institute is at 785-532-7690 or rwilson@ksu.edu