K-State Research and Extension News
December 25, 2013
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Kansas Profile - Now That's Rural - Morland - Part 2 - Mike Frakes

By Ron Wilson, director of the Huck Boyd National Institute for Rural Development at Kansas State University.

Let’s go get a prescription. That would generally mean standing in line at the local pharmacy, but this is a different type of prescription. This is a prescription for the type of agricultural treatment needed for growing a crop in a field. It comes from a unique specialist who is taking agricultural technology to a whole new level.

Mike Frakes is owner and founder of a company named PACLeader in Morland, Kan. Mike grew up in southwest Nebraska and his wife Billie is from Morland. Mike was a mechanic at Hoxie Implement, a large farm equipment dealership, and then moved up to become service manager there.

The early 2000s saw an influx of Global Positioning Satellite technology into agriculture. Farmers and agribusinesses were beginning to use GPS systems in agricultural operations.

As service manager, Mike worked with lots of farmers who were exploring this technology.  “Some people wanted to do more with technology, but there was no place to send them,” he said.  After 17 years with Hoxie Implement, Mike decided to create such a business of his own.

He bought a former auto shop building in his wife’s hometown of Morland and converted it for his use. He named his new business PACLeader, with PAC standing for Precision Ag Consultants.

Mike is now assisting his clients with this remarkable technology. By taking soil samples, placing the results onto a field map, and using GPS technology, Mike is able to identify the precise type of soil treatment – called a prescription – which is needed in each area of the field. Computer-controlled equipment then automatically adjusts applications of plant nutrients to fit.

“We used to make these management decisions at the farm level,” Mike said: For example, each farm would get a certain number of units of nitrogen. “Then we started to make these decisions at the field level. Now we are getting down to the inch level.”

Mike helps producers with their data and also sells tractor autosteer and precision planting systems. Autosteer systems can control the tractor’s path across a field.

“(While at Hoxie Implement) we installed the first autosteer system out here,” Mike said. “The look in that farmer’s eyes when he could take his hands off the steering wheel for the first time was really rewarding.”  Interest in such technology grew significantly. After the first autosteer system was installed, Mike installed five the second year, 20 the third year, and hundreds the year after that.

Automatic, computer-controlled, variable rate sprayer booms and planters mean that nutrients or seeds are applied in the exact amount and location needed. This avoids over-application of chemicals, for example, which saves money and is good for the environment.

“By saving on input costs, some farmers find these precision ag systems pay for themselves in the first year,” Mike said. “Some new planters have electric drive motors on each row so that each row can be planted with a specific amount of seed independent from the other rows.” They also have sensors and accelerometers to automatically adjust each row for the speed of the planter as it turns, for example.

“The next thing that’s coming is variable rate irrigation.” Mike said. “We can identify what areas of a field can hold moisture and which need more of it. Then the sprinkler nozzles can be individually controlled.” This saves runoff and gets the precise amount of water directly where it is needed.

“We’re doing a much better job with the land than we used to,” he said.

This type of ag technology consulting is a whole new world. When asked recently how many other people did this type of work in Kansas, he said, “I don’t think there’s anybody that does what we do.”

That’s very impressive for a business in the rural community of Morland, population 159 people.  Now, that’s rural.

Let’s get a prescription – not for human medicine, but for a farmer’s field. That’s what we can get from PACLeader. We commend Mike Frakes for making a difference by applying technology to agriculture. That definitely makes for good medicine.


The mission of the Huck Boyd National Institute for Rural Development is to enhance rural development by helping rural people help themselves. The Kansas Profile radio series and columns are produced with assistance from the K-State Research and Extension Department of Communications News Unit. A photo of Ron Wilson is available. Audio and text files of Kansas Profiles are also available. For more information about the Huck Boyd Institute, interested persons can visit Huck Boyd National Institute for Rural Development.



K-State Research and Extension is a short name for the Kansas State University Agricultural Experiment Station and Cooperative Extension Service, a program designed to generate and distribute useful knowledge for the well-being of Kansans. Supported by county, state, federal and private funds, the program has county Extension offices, experiment fields, area Extension offices and regional research centers statewide. Its headquarters is on the K-State campus, Manhattan.

Story by: Ron J. Wilson
K-State Research & Extension News

The Huck Boyd Institute is at 785-532-7690 or rwilson@ksu.edu